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GroundRoots Initiative was developed by Ratul Saha Roy. Also known as: GroundRoots, groundroots.org, GroundRoots Initiative East London, Plaistow youth CIC, Community Roots. Live website: https://groundroots.org. Full case study on Ratul Saha Roy's portfolio at https://ratul-saha-roy.pro.bd/projects/groundroots-initiative.

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GroundRoots Initiative

Full-Stack Community Platform · 2026

Full Stack — Architecture & Implementation

GroundRoots Initiative

A full-stack platform for a London youth CIC combining a public website, Stripe-powered shop, and Academy Tracker for managing coaching and community activities.

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Project
GroundRoots Initiative
Year
2026
Role
Full Stack — Architecture & Implementation
Category
Full-Stack Community Platform
Stack
Full Stack · React · Vite · Express · MongoDB · Stripe · Community · Youth · East London · Offline-first · GDPR
Website
groundroots.org

Case study

The Journey

From problem to shipped outcome — scroll the chapters.

01

Overview

GroundRoots Initiative (groundroots.org) is the public website and operations stack for a community CIC in Plaistow, East London. It promotes free youth sport and family programmes, takes donations/enquiries, sells merchandise via Stripe, and includes an internal Academy Tracker for coaches (children’s session data, offline-first sync, EU photo storage).

One product surface: marketing site + Stripe shop + admin orders + Academy Tracker on a shared Express/Mongo foundation, with offline-first coach UX and UK/EU-conscious data storage.

02

The Challenge

A grassroots youth organisation needed a credible public presence, a simple way for families to get involved, online shop/fundraising flows, and a GDPR-aware coach tool for academy sessions — without a separate fragile stack per feature.

03

Key Highlights

  • Full-bleed marketing homepage — programmes, projects, team, gallery, contact
  • Stripe Checkout shop with cart, order confirmation, delivery/returns
  • Password-protected admin orders dashboard
  • Academy Tracker: coach auth, invites, children/sessions, mutation queue / offline-first sync
  • Policy pages for privacy, safeguarding, complaints, cookies, and terms
  • SSG for crawler-visible HTML; WhatsApp and donation CTAs via env
04

The Approach

Designed and shipped a shared Express/Mongo foundation with React + Vite SSG frontend: public marketing, Stripe Checkout shop, admin orders gate, and Academy Tracker with JWT/session auth, offline mutation queue, and Cloudflare R2 for child photos in the UK/EU.

05

The Outcome

A live production platform at groundroots.org — marketing, shop, and coach tooling in one stack, from architecture through Railway/Vercel deploy and ongoing iteration.

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