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MK Heating was developed by Ratul Saha Roy. Also known as: MK Heating East London, boiler service East London, boilerserviceeastlondon.co.uk, MK Heating website. Live website: https://www.boilerserviceeastlondon.co.uk/. Full case study on Ratul Saha Roy's portfolio at https://ratul-saha-roy.pro.bd/projects/mk-heating.

MK Heating

Client Website · 2026

Full-stack frontend / UI implementation

MK Heating

A conversion-focused heating and plumbing website for an East London business, featuring local SEO pages, service information, booking CTAs, Google reviews, and a responsive branded interface.

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Project
MK Heating
Year
2026
Role
Full-stack frontend / UI implementation
Category
Client Website
Stack
Next.js · React · Tailwind CSS · SEO · Local Business · UI Design · Framer Motion · East London

Case study

The Journey

From problem to shipped outcome — scroll the chapters.

01

Overview

MK Heating is a premium website redesign for an East London heating and plumbing company. The project replaces a cluttered, spam-contaminated legacy site with a clean, conversion-focused experience — built for local SEO, fast mobile booking, and a clear brand presence.

The site covers boiler repair, installation, servicing, central heating, emergency plumbing, and 22 local area landings across East London, with a brand-accurate navy, cream, and red design system.

02

The Challenge

The previous live site had weak branding, casino/spam contamination, template junk with wrong locations, and poor structure for local SEO and conversion — visitors could not trust or book quickly.

03

Key Highlights

  • Service hubs for Plumbing, Boiler, Central Heating, and Emergency
  • 22 East London local SEO area pages (Stepney, Bow, Hackney, Canary Wharf, and more)
  • In-site Book Now modal plus mobile sticky Call / WhatsApp bar
  • Google Business reviews with live API option and static fallback
  • LocalBusiness structured data, metadata, and sitemap-ready structure
  • Gas Safe / trust accreditations on key pages
04

The Approach

Rebuilt in Next.js App Router with a navy/cream/red design system, service hubs plus East London area landings, booking modal and sticky mobile CTAs, Google reviews, and LocalBusiness schema — content migrated and cleaned from the live reference, scoped to heating & plumbing only.

05

The Outcome

A brand-led, production-ready mockup that looks trustworthy on first glance, makes calling and booking obvious on mobile, supports local search with area + service pages, and matches a consistent design system ready for handoff or launch.

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