MK Heating
Redesigned and rebuilt MK Heating’s East London heating & plumbing website in Next.js — local SEO area pages, booking CTAs, Google reviews, and a navy/cream brand system focused on fast conversion.
Details
The Journey
Overview
MK Heating is a premium website redesign for an East London heating and plumbing company. The project replaces a cluttered, spam-contaminated legacy site with a clean, conversion-focused experience — built for local SEO, fast mobile booking, and a clear brand presence.
The site covers boiler repair, installation, servicing, central heating, emergency plumbing, and 22 local area landings across East London, with a brand-accurate navy, cream, and red design system.
Overview
MK Heating is a premium website redesign for an East London heating and plumbing company. The project replaces a cluttered, spam-contaminated legacy site with a clean, conversion-focused experience — built for local SEO, fast mobile booking, and a clear brand presence.
The site covers boiler repair, installation, servicing, central heating, emergency plumbing, and 22 local area landings across East London, with a brand-accurate navy, cream, and red design system.
The Challenge
The previous live site had weak branding, casino/spam contamination, template junk with wrong locations, and poor structure for local SEO and conversion — visitors could not trust or book quickly.
The Challenge
The previous live site had weak branding, casino/spam contamination, template junk with wrong locations, and poor structure for local SEO and conversion — visitors could not trust or book quickly.
Key Highlights
- 1Service hubs for Plumbing, Boiler, Central Heating, and Emergency
- 222 East London local SEO area pages (Stepney, Bow, Hackney, Canary Wharf, and more)
- 3In-site Book Now modal plus mobile sticky Call / WhatsApp bar
- 4Google Business reviews with live API option and static fallback
- 5LocalBusiness structured data, metadata, and sitemap-ready structure
- 6Gas Safe / trust accreditations on key pages
Key Highlights
- 1Service hubs for Plumbing, Boiler, Central Heating, and Emergency
- 222 East London local SEO area pages (Stepney, Bow, Hackney, Canary Wharf, and more)
- 3In-site Book Now modal plus mobile sticky Call / WhatsApp bar
- 4Google Business reviews with live API option and static fallback
- 5LocalBusiness structured data, metadata, and sitemap-ready structure
- 6Gas Safe / trust accreditations on key pages
The Approach
Rebuilt in Next.js App Router with a navy/cream/red design system, service hubs plus East London area landings, booking modal and sticky mobile CTAs, Google reviews, and LocalBusiness schema — content migrated and cleaned from the live reference, scoped to heating & plumbing only.
The Approach
Rebuilt in Next.js App Router with a navy/cream/red design system, service hubs plus East London area landings, booking modal and sticky mobile CTAs, Google reviews, and LocalBusiness schema — content migrated and cleaned from the live reference, scoped to heating & plumbing only.
The Outcome
A brand-led, production-ready mockup that looks trustworthy on first glance, makes calling and booking obvious on mobile, supports local search with area + service pages, and matches a consistent design system ready for handoff or launch.
The Outcome
A brand-led, production-ready mockup that looks trustworthy on first glance, makes calling and booking obvious on mobile, supports local search with area + service pages, and matches a consistent design system ready for handoff or launch.
More work
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